Cover Image

Developing frameworks for cross-cultural research in emerging markets.

Gregory Kivenzor, PhD, Marketing Professor, University of Connecticut, discusses his cross-cultural research in the little-studied, but increasingly important, emerging markets.

Bibliographic Details
Other Authors: Kivenzor, Gregory (academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Marketing research > Case studies.
Consumer behavior > Research > Case studies.
Utilitarianism > Case studies.
Marketing > Recherche > Études de cas.
Consommateurs > Comportement > Recherche > Études de cas.
Utilitarisme > Études de cas.
Consumer behavior > Research.
Marketing research.
Utilitarianism.
Case studies.
Online Access:Connect to this streaming video
Description
Summary:Gregory Kivenzor, PhD, Marketing Professor, University of Connecticut, discusses his cross-cultural research in the little-studied, but increasingly important, emerging markets.
Physical Description:1 online resource (1 video file (00:10:25)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529722956
1529722950