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Developing frameworks for cross-cultural research in emerging markets.

Gregory Kivenzor, PhD, Marketing Professor, University of Connecticut, discusses his cross-cultural research in the little-studied, but increasingly important, emerging markets.

Bibliographic Details
Other Authors: Kivenzor, Gregory (academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Marketing research > Case studies.
Consumer behavior > Research > Case studies.
Utilitarianism > Case studies.
Marketing > Recherche > Études de cas.
Consommateurs > Comportement > Recherche > Études de cas.
Utilitarisme > Études de cas.
Consumer behavior > Research.
Marketing research.
Utilitarianism.
Case studies.
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Call Number: HF5415.2 .D48 2020
 
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HF5415.2 .D48 2020 Available