Symbolic convergence theory.

Developed by Ernest G. Bormann, symbolic convergence theory posits that when groups of people dramatise a story, or share a joke that is only understood by the group, a group culture is created and sustained. In this group culture, a symbolic convergence occurs between those sharing in this symbolic...

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Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2015.
Series:SAGE video shorts.
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