Anthropomorphic marketing.

Dr Stephan Dahl discusses how companies can use anthropomorphic advertising on social media as a marketing tool. He explains how this type of marketing creates a new type of relationship between the company and the consumer. He also suggests that this type of marketing could be used to circumvent co...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Internet marketing. Online social networks > Economic aspects. Marketing sur Internet. Réseaux sociaux (Internet) > Aspect économique. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video