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Product placement.

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Professor Chris Hackley discusses the concept and application of product placement. He also explains the history and scope of where product placement can, and has, been seen.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video case studies.
Subjects:
Product placement in mass media.
Placement de produits dans les médias.
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Professor Chris Hackley discusses the concept and application of product placement. He also explains the history and scope of where product placement can, and has, been seen.
Physical Description:1 online resource (1 video file (11 min., 9 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473991477
1473991471