Product placement.

Professor Chris Hackley discusses the concept and application of product placement. He also explains the history and scope of where product placement can, and has, been seen.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video case studies.
Subjects:	Product placement in mass media. Placement de produits dans les médias. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video