Pricing.

Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricin...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video experts.
Subjects:	Pricing. Price fixing. Prix > Fixation. Price fixing Pricing Internet videos Nonfiction television programs Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video