Political advertising in the 2012 presidential election.
Professor Ken Goldstein discusses the 2012 presidential election and campaign strategies. The 2012 election should have been very competitive, but Barack Obama won by a comfortable margin. Obama's campaign used targeted television advertising, and it spent less than the Republican Party.
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | SAGE video cases.
|
| Subjects: | |
| Online Access: | Connect to the full streaming video |
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