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Political advertising in the 2012 presidential election.

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Professor Ken Goldstein discusses the 2012 presidential election and campaign strategies. The 2012 election should have been very competitive, but Barack Obama won by a comfortable margin. Obama's campaign used targeted television advertising, and it spent less than the Republican Party.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video cases.
Subjects:
Advertising, Political > United States.
Presidents > United States > Election > 2012.
Publicité politique > États-Unis.
Advertising, Political.
Presidents > Election.
United States.
2012
Webcast
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to the full streaming video

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Holdings details from Available Online
Call Number: JF2112.A4
 
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JF2112.A4 Available