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Services marketing.

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Dr Mary Jo Bitner discusses services management and its impact. Services management is a strategy to attain and retain customers through service excellence, quality and innovation. Bitner discusses changes in the field, research methods and her own research in the field.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video experts.
Subjects:
Service industries > Marketing.
Services (Industrie) > Marketing.
Webcast
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Dr Mary Jo Bitner discusses services management and its impact. Services management is a strategy to attain and retain customers through service excellence, quality and innovation. Bitner discusses changes in the field, research methods and her own research in the field.
Physical Description:1 online resource (1 video file (28 min., 29 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473988521
1473988527