Services marketing.

Dr Mary Jo Bitner discusses services management and its impact. Services management is a strategy to attain and retain customers through service excellence, quality and innovation. Bitner discusses changes in the field, research methods and her own research in the field.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video experts.
Subjects:	Service industries > Marketing. Services (Industrie) > Marketing. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video