An introduction to literature reviews & empirical generalizations in marketing using online content.
Assistant Professor of Marketing at the University of Denver, Ana Babic-Rosario, PhD, discusses using literature reviews and empirical generalizations for marketing research.
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| Format: | eBook |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London :
SAGE Publications Ltd.,
2020.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Assistant Professor of Marketing at the University of Denver, Ana Babic-Rosario, PhD, discusses using literature reviews and empirical generalizations for marketing research. |
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| Physical Description: | 1 online resource (1 video file (00:07:53)) : sound, colour. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529716290 1529716292 |