An introduction to literature reviews & empirical generalizations in marketing using online content.

Assistant Professor of Marketing at the University of Denver, Ana Babic-Rosario, PhD, discusses using literature reviews and empirical generalizations for marketing research.

Bibliographic Details
Other Authors:	Babic-Rosario, Ana
Format:	eBook
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing research > Methodology. Marketing > Recherche > Méthodologie.
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