Fan loyalty.

Michael L. Butterworth discusses fan loyalty which is expressed through game attendance, the purchase of merchandise, and even violence. Fans go over the line in various ways including conflict and strategies to stay connected to the team after their own deaths.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2015.
Series:SAGE video shorts.
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Call Number: GV706.5
 
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