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An introduction to questionnaire design.

Questionnaire writing and design may seem simple, but many factors can affect the quality of response data. Dr Tarek Al Baghal describes the cognitive processes that respondents undergo while taking a survey. He also stresses the importance of appropriate word choice and order to minimize unintended...

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Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2017.
Subjects:
Questionnaires.
Social sciences > Research > Methodology.
Sciences sociales > Recherche > Méthodologie.
questionnaires.
Online media.
Internet videos.
Nonfiction television programs.
Vidéos sur Internet.
Émissions télévisées autres que de fiction.
Online Access:Connect to this streaming video
Description
Summary:Questionnaire writing and design may seem simple, but many factors can affect the quality of response data. Dr Tarek Al Baghal describes the cognitive processes that respondents undergo while taking a survey. He also stresses the importance of appropriate word choice and order to minimize unintended context effects.
Physical Description:1 online resource (1 video file (14 min., 39 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473969513
1473969514