An introduction to questionnaire design.

Questionnaire writing and design may seem simple, but many factors can affect the quality of response data. Dr Tarek Al Baghal describes the cognitive processes that respondents undergo while taking a survey. He also stresses the importance of appropriate word choice and order to minimize unintended...

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Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2017.
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