Public communication campaigns.

Professor Ronald Rice describes public communication campaigns, how their messages inform or advocate, and the importance of audience research.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video tutorials.
Subjects:	Advertising, Public service. Publicité d'intérêt public. Webcast Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video