Campaign principles.

Professor Ronald Rice discusses communication campaigns from target audience identification and research to media for the presentation and how to evaluate the success of the campaign.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video tutorials.
Subjects:	Mass media. Campaign management. Publicity. Médias. Campagnes électorales > Gestion. Publicité. mass media. advertising. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video