When the nerds go marching in : how digital technology moved from the margins to the mainstream of political campaigns /

"This book charts the increasing role and centrality of the internet within election campaigns across established democracies, following its electoral debut in the mid-1990s. It does so by presenting a four-phase model of digital campaigns that charts the movement of the technology from the mar...

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Bibliographic Details

Main Author:	Gibson, Rachel, 1968- (Author)
Corporate Author:	Oxford University Press
Format:	eBook
Language:	English
Published:	New York, NY : Oxford University Press, [2020]
Series:	Oxford studies in digital politics.
Subjects:	Internet in political campaigns > Cross-cultural studies. Internet dans les campagnes électorales > Études transculturelles. Internet in political campaigns Electronic books. Cross-cultural studies
Online Access:	Connect to the full text of this electronic book