Simmons, W., & DeWitt, T. (2024). The customer excellence enterprise: A playbook for creating customers for life. Wiley.
Chicago Style (17th ed.) CitationSimmons, Wayne, and Tom DeWitt. The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. Hoboken, New Jersey: Wiley, 2024.
MLA (9th ed.) CitationSimmons, Wayne, and Tom DeWitt. The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. Wiley, 2024.
Warning: These citations may not always be 100% accurate.