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Hold the nuts : Ben & Jerry's splits from Unilever /

Unilever recently announced the imminent spin-off of activist ice cream brand, Ben & Jerry's, which has been under Unilever's ownership since 2000. For Ben & Jerry's, this presents both opportunities and challenges, which this case examines and asks students to discuss.

Bibliographic Details
Main Author: Lawrence, Kelsey, active 2024 (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Ben & Jerry's (Firm) > Case studies.
Strategic planning > Case studies.
Corporate divestiture > Case studies.
Ice cream industry > Management > Case studies.
Planification stratégique > Études de cas.
Entreprises > Dessaisissement > Études de cas.
Electronic books.
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Call Number: HD30.28 .L39 2024
 
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HD30.28 .L39 2024 Available