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Tony's Chocolonely sued over copycat marketing /

Tony's Chocolonely, a Dutch chocolate company, recently engaged in a marketing campaign that mimicked the packaging of major chocolate brands to highlight child labor issues in the cocoa industry, leading to a legal dispute with Milka's parent company, Mondelez, over trademark infringement...

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Bibliographic Details
Main Author: Rae, Madeline (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Branding (Marketing) > Case studies.
Product management > Case studies.
Trademark infringement > Case studies.
Stratégie de marque > Études de cas.
Produits commerciaux > Gestion > Études de cas.
Electronic books.
Online Access:Connect to the full text of this electronic book

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