Tony's Chocolonely sued over copycat marketing /
Tony's Chocolonely, a Dutch chocolate company, recently engaged in a marketing campaign that mimicked the packaging of major chocolate brands to highlight child labor issues in the cocoa industry, leading to a legal dispute with Milka's parent company, Mondelez, over trademark infringement...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HF5415.15 .R34 2024 |
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| Call Number | Status | Get It |
| HF5415.15 .R34 2024 | Available | |