Tony's Chocolonely sued over copycat marketing /

Tony's Chocolonely, a Dutch chocolate company, recently engaged in a marketing campaign that mimicked the packaging of major chocolate brands to highlight child labor issues in the cocoa industry, leading to a legal dispute with Milka's parent company, Mondelez, over trademark infringement...

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Bibliographic Details
Main Author: Rae, Madeline (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
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Call Number: HF5415.15 .R34 2024
 
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HF5415.15 .R34 2024 Available