Mastering marketing data science : a comprehensive guide for today's marketers /

"Within the realm of marketing, data science plays a critical role in unlocking valuable insights and driving strategic decision-making. This dynamic field encompasses a variety of key factors that collectively contribute to its power and effectiveness. These factors include the collection and...

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Bibliographic Details

Main Author:	Brown, Iain, 1942- (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2024]
Series:	SAS business series
Subjects:	Marketing > Data processing. Data mining. Marketing > Planning. Consumer behavior.
Online Access:	Connect to the full text of this electronic book