Cover Image

McCarthy's 4Ps /

In this publication, we discuss McCarthy's 4Ps marketing framework, examine its origins and limitations, and present several ways it can be applied in today's marketplace. Readers will get the opportunity to learn about real-world marketing techniques and experience applying McCarthy'...

Full description

Bibliographic Details
Main Author:	Fumagalli, Elena (Author)
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc., 2023.
Subjects:	Marketing. marketing. Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

The 20 Ps of marketing : a complete guide to marketing strategy /
by: Pearson, David, 1950-
Published: (2014)

Marketing's 4 Ps : the consumer angle /
Published: (2009)

The art and science of marketing : marketing for marketing managers /
by: Dowling, Grahame R. (Grahame Robert)
Published: (2004)

Big data in marketing research and analytics /
by: Erickson, G. Scott
Published: (2020)

Handbook of the economics of marketing.
Published: (2019)

Principles of marketing 4.0 /
by: Tanner, John F
Published: (2019)

4 Ps of marketing : What is Placement
Published: (2021)

4 Ps of marketing : What is Promotion
Published: (2021)

4 Ps of marketing : what is price.
Published: (2021)

Marketing handbook /
Published: (1985)

American Marketing Association Annual Conference : customer centricity.
Published: (2016)

Marketing management.
Published: (2016)

Idea generation.
Published: (2016)

The big moo
by: Godin, Seth
Published: (2005)

Marketing no es (solo) publicidad /
by: Bringas, Pilar
Published: (2021)

Scale development methodology : reflections from a PhD journey in marketing /
by: Papadas, Karolos-Konstantinos
Published: (2019)

Reshaping marketing science in wholesaling and retailing /
Published: (2024)

Marketing strategy.
Published: (2016)

Marketing synergy.
Published: (2016)

Chasing cool : standing out in today's cluttered marketplace /
by: Kerner, Noah
Published: (2009)

Gallup, George Horace /
by: Avery, Ally R.
Published: (2020)

Die neuen Marketing- und PR-Regeln im Social Web : wie Sie mit Social Media und Content Marketing, Blogs, Pressemitteilungen und viralem Marketing Ihre Kunden erreichen /
by: Scott, David Meerman
Published: (2014)

Marketing 4 Ps : what is product.
Published: (2021)

Lanmarq : la nueva economía de las marcas latinas analizada por expertos en "branding" /
Published: (2014)

Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.
by: Cuomo, Maria Teresa
Published: (2023)

Consumer decision journey /
by: Bryant, Morgan
Published: (2023)

Consumer well-being /
by: Hill, Ronald, active 2023
Published: (2023)

Marketing semiotics : signs, strategies, and brand value /
by: Oswald, Laura R.
Published: (2012)

Principles of marketing /
by: Kotler, Philip
Published: (2012)

Marketing projects /
by: Mesly, Olivier
Published: (2020)

The use of artificial intelligence in digital marketing : competitive strategies and tactics /
Published: (2024)

Birds /
Published: (2016)

Marketing de ciudades : crear y prosperar en mercados de alto crecimiento /
by: Kotler, Philip, et al.
Published: (2016)

Inside marketing : practices, ideologies, devices /
Published: (2011)

Principles of marketing /
by: Kotler, Philip, et al.
Published: (2018)

Merrick pet care : trial, error, and success /
by: Rucker, Derek D., 1977-
Published: (2022)

The McGraw-Hill 36-hour marketing course /
by: Seglin, Jeffrey L., 1956-
Published: (1990)

The 4A's of marketing : creating value for customer, companies and society /
by: Sheth, Jagdish N.
Published: (2012)

Top tip : using your target audience to inform your choice in social media.
Published: (2017)

75 historias de marketing con moraleja /
by: Lury, Giles
Published: (2015)