McCarthy's 4Ps /

In this publication, we discuss McCarthy's 4Ps marketing framework, examine its origins and limitations, and present several ways it can be applied in today's marketplace. Readers will get the opportunity to learn about real-world marketing techniques and experience applying McCarthy'...

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Bibliographic Details

Main Author:	Fumagalli, Elena (Author)
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc., 2023.
Subjects:	Marketing. marketing. Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book