McCarthy's 4Ps /
In this publication, we discuss McCarthy's 4Ps marketing framework, examine its origins and limitations, and present several ways it can be applied in today's marketplace. Readers will get the opportunity to learn about real-world marketing techniques and experience applying McCarthy'...
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| Format: | eBook |
| Language: | English |
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Los Angeles, CA :
SAGE Publications, Inc.,
2023.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | In this publication, we discuss McCarthy's 4Ps marketing framework, examine its origins and limitations, and present several ways it can be applied in today's marketplace. Readers will get the opportunity to learn about real-world marketing techniques and experience applying McCarthy's framework to analyze how marketers connect with them as customers. |
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| Physical Description: | 1 online resource : illustrations |
| ISBN: | 9781071902936 1071902938 |