Consumer decision journey /
The consumer decision journey is a consumer behavior framework focused on decision-making. An evolution of the traditional consumer purchase funnel, this model follows consumers from need awareness to ultimate product choice, and subsequent post-purchase communication. Advances in digital technology...
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| Format: | eBook |
| Language: | English |
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Los Angeles, CA :
SAGE Publications, Inc.,
2023.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | The consumer decision journey is a consumer behavior framework focused on decision-making. An evolution of the traditional consumer purchase funnel, this model follows consumers from need awareness to ultimate product choice, and subsequent post-purchase communication. Advances in digital technology and information sharing gave birth to the current consumer decision journey model and are ushering it into new and innovative applications of future consumer decision-making. |
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| Physical Description: | 1 online resource : illustrations |
| ISBN: | 9781071909287 1071909282 |