Consumer decision journey /

The consumer decision journey is a consumer behavior framework focused on decision-making. An evolution of the traditional consumer purchase funnel, this model follows consumers from need awareness to ultimate product choice, and subsequent post-purchase communication. Advances in digital technology...

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Bibliographic Details

Main Author:	Bryant, Morgan (Author)
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc., 2023.
Subjects:	Consumer behavior. Marketing. Consommateurs > Comportement. marketing. Consumer behavior Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book