Media richness theory /
Media richness theory helps communicators match the most appropriate media to a communication task in business communication. This is particularly important for complex and equivocal tasks. When the appropriate media is chosen, managers can communicate the information clearly and the audience can pr...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications, Ltd.,
2023.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Media richness theory helps communicators match the most appropriate media to a communication task in business communication. This is particularly important for complex and equivocal tasks. When the appropriate media is chosen, managers can communicate the information clearly and the audience can process the information efficiently. In this publication, media richness theory is explained and readers are given the opportunity to practice applying it in contexts ranging from events management to software development. |
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| Physical Description: | 1 online resource |
| ISBN: | 9781071897591 1071897594 |