Media richness theory /

Media richness theory helps communicators match the most appropriate media to a communication task in business communication. This is particularly important for complex and equivocal tasks. When the appropriate media is chosen, managers can communicate the information clearly and the audience can pr...

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Bibliographic Details

Main Author:	Lee, Chien (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2023.
Subjects:	Business communication. Communication dans l'entreprise. Business communication Electronic books.
Online Access:	Connect to the full text of this electronic book