Diffusion of innovations /

Diffusion of Innovation Theory helps explain how innovations become gradually adopted over time by a group. This publication discusses how attitudes toward new products and services are shaped and spread through social networks and modes of communication, with an emphasis on how individuals with dif...

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Bibliographic Details

Main Authors:	Mulloth, Balashankar (Author), Rumi, Stefano (Author)
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc., 2023.
Subjects:	Diffusion of innovations. Innovations > Diffusion. Diffusion of innovations Electronic books.
Online Access:	Connect to the full text of this electronic book