Blue ocean versus red ocean strategy /

This publication discusses the blue ocean and red strategies and their history theoretically. Afterwards, explores the criticisms, limitations, and emerging directions. Finally, indicates when and how to apply the blue and red ocean strategies in practice.

Bibliographic Details

Main Authors:	Dana, Leo Paul (Author), Salamzadeh, Aidin (Author)
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc., 2023.
Subjects:	Business planning. Strategic planning. Planification stratégique. Business planning Strategic planning Electronic books.
Online Access:	Connect to the full text of this electronic book