Value proposition canvas and business model canvas /

This publication explains what the Value Proposition Canvas and the Business Model Canvas are and how they came to be. We also cover their limitations and present several possible applications in the real world. Readers will have the opportunity to practice using insights from the Canvases in the va...

Full description

Bibliographic Details

Main Author:	Ko, Stephen (Author)
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc., 2023.
Subjects:	Relationship marketing. Customer services. Marketing relationnel. Service à la clientèle. Customer services Relationship marketing Electronic books.
Online Access:	Connect to the full text of this electronic book