Scarcity /
In this chapter, we discuss the self-regulatory theory of scarcity, which includes experiences such as monetary scarcity, product scarcity, food scarcity, and time scarcity. We also provide examples of how scarcity affects both consumers and firms. Readers will have the opportunity to practice apply...
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| Format: | eBook |
| Language: | English |
| Published: |
Los Angeles, CA :
SAGE Publications, Inc.,
2023.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | In this chapter, we discuss the self-regulatory theory of scarcity, which includes experiences such as monetary scarcity, product scarcity, food scarcity, and time scarcity. We also provide examples of how scarcity affects both consumers and firms. Readers will have the opportunity to practice applying the self-regulatory theory of scarcity to advertising, retailing, and financial decision-making. |
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| Physical Description: | 1 online resource : illustrations |
| ISBN: | 9781071897126 1071897128 |