Scarcity /

In this chapter, we discuss the self-regulatory theory of scarcity, which includes experiences such as monetary scarcity, product scarcity, food scarcity, and time scarcity. We also provide examples of how scarcity affects both consumers and firms. Readers will have the opportunity to practice apply...

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Bibliographic Details
Main Author: Cannon, Christopher, active 2023 (Author)
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Inc., 2023.
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Call Number: HB801 .C36 2023
 
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HB801 .C36 2023 Available