Product portfolio theory /

Portfolio theories in marketing are designed to help managers balance risks with rewards when making product-related decisions. A portfolio approach takes into consideration the full array of products that a company offers. A widely used portfolio tool is known as the BCG Growth Matrix. This tool ma...

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Bibliographic Details

Main Author:	Williamson, Sara (Author)
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc., 2023.
Subjects:	Investments. Portfolio management. Investissements. Gestion de portefeuille. Investments Portfolio management Electronic books.
Online Access:	Connect to the full text of this electronic book