Situational crisis communication theory /

Situational Crisis Communication Theory (SCCT) suggests that crisis managers should act in a way that saves an organization from potential reputational harm in case of a crisis. SCCT offers a framework for understanding all the dynamics linked to a crisis. Based on specific factors in a crisis that...

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Bibliographic Details
Main Author: Marynissen, Hugo (Author)
Format: eBook
Language:English
Published: Los Angeles, CA : SAGE Publications, Inc., 2023.
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Call Number: HD49.3 .M37 2023
 
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HD49.3 .M37 2023 Available