Raíces Brewing Company : community, culture, cerveza /

This video case explores how three individuals, Tamil Maldonado Vega, José D. Beteta, and Martín D. Vargas, created a business that honors and shares their cultural roots. For years, wife and husband Mrs. Vega and Mr. Beteta, from Puerto Rico and Costa Rica respectively, focused on creating a strong...

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Bibliographic Details

Main Author:	Thompson, Kenneth (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Business planning > Case studies. Family-owned business enterprises > Case studies. Minority business enterprises > Case studies. Entreprises familiales > Études de cas. Entreprises appartenant à des minorités > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book