Home bakery : deciding on an intensive distribution model /

Home Bakery is a popular chain of sweetshops and restaurants in Gurugram, a city in the northern Indian state of Haryana. It had set up a new bakery unit to expand its production capacity by mass-marketing its products. The objective of Home Bakery was to leverage the brand name it had been able to...

Full description

Bibliographic Details
Main Author:	Mukherjee, Jaydeep, (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Marketing channels > Case studies. Marketing > Decision making > Case studies. Retail trade > Case studies. Circuits de distribution > Études de cas. Commerce de détail > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		HF5415.129 .M85 2024

HF5415.129 .M85 2024	Available