Cover Image

Turning point : assessing business viability at the Goulet Pen Company /

Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website. Unfortunately, the company was not making money. Hoping to improve business, Brian attended the D.C. Pen Show. He...

Full description

Bibliographic Details
Main Authors:	Butz, Nikolaus T. (Author), Marshall, C. R. (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2021.
Series:	SAGE business cases.
Subjects:	Pen industry > Management > Case studies. Small business > Management > Case studies. Petites et moyennes entreprises > Gestion > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Transactional leadership and job rotation for micro-businesses : the case of the grocer /
by: Islam, Md Asadul, active 2024, et al.
Published: (2024)

Covid-19 impacts Perry Pottery's expansion /
by: Popovich, Karen, et al.
Published: (2022)

Entrepreneuriat et strategie des PME : recueil de cas /
Published: (1998)

Myt brewer - part b /
by: Mendonca, Valerie, et al.
Published: (2024)

Sujatra : retired entrepreneur globally expanding Indian ethnic wear /
by: Agnihotri, Arpita, et al.
Published: (2023)

Company party gone astray : company's liability for the wrongdoing of the managing director /
by: Pathak, Akhileshwar, 1960-
Published: (2023)

Graza : CEO apologies and positive response by consumers /
by: Agnihotri, Arpita, et al.
Published: (2024)

Facing the loss of an ancient craft : optimization of the business model for a bamboo weaving enterprise /
by: Binxin, Ren, et al.
Published: (2023)

Small business management : Posh Totty jewellry.
Published: (2016)

Valuation and financial issues selling an Italian restaurant /
by: Dierberger, George, et al.
Published: (2023)

Carl's Perfect Pig : exiting an iconic local business /
by: Cohu, Jeff
Published: (2023)

HSTYLE : the internet fast fashion /
by: Youwei, Wang
Published: (2018)

Ovens online! : teaching baking through the internet in Vietnam /
by: Thu Doan, Trang, et al.
Published: (2023)

Survey distribution methods--the pros and cons of using social media, professional organizations, and email distribution list : A Case Study of Leadership Research on Small Business Owners and Their Direct Reports /
by: Sims, Cynthia Mignonne
Published: (2019)

Fashionbelle : finalizing the next pivot of growth /
by: Mukherjee, Jaydeep, (Economist)
Published: (2024)

PANGEA : why creativity gets in the way of practicality? /
by: Bacouel, Anne-Sophie, et al.
Published: (2019)

GMFP Food and Products. managing financial distress /
by: Mishra, Sanjay Kumar
Published: (2023)

Wilder Harrier : a pioneering eco-friendly pet nutrition start-up /
by: Ensign, Prescott C., et al.
Published: (2024)

Small business management & marketing at Rathfinny Wine Estate.
Published: (2016)

Busboys and Poets : more than a restaurant /
by: Nowroozi, Behdad, et al.
Published: (2020)

Budz butter : an entrepreneurial (ad)venture into the world of cbd /
by: Pahl, Joy, et al.
Published: (2022)

Y-Combinator : growth at the cost of program quality? /
by: Agnihotri, Arpita, et al.
Published: (2023)

Tune-Up Your Small Business Improve Operations, Increase Profitability /
by: Sleeman, Raewyn
Published: (2024)

Navigating tough times : how can mad flavours survive COVID-19? /
by: Anand, Arpan, et al.
Published: (2024)

Nykaa : repositioning for growth /
by: Pandey, Dr. Neeraj, active 2024, et al.
Published: (2024)

Small business valuation and the decision to sell : the case of a growing pizzeria /
by: Seyedian, Mojtaba, et al.
Published: (2023)

Making talent search better in Saudi Arabia /
by: Juszczak, Mark D.
Published: (2024)

Luckin Coffee Inc. : achieving competitive advantage through blitzscaling /
by: Agnihotri, Arpita, et al.
Published: (2021)

Goodbaby : how a Chinese underdog became a world leader through open innovation /
by: Chesbrough, Henry, et al.
Published: (2021)

Bonding over a pint online : Be Easy Brewing /
by: Tan, Caroline
Published: (2024)

A change in leadership at the Gardner Center /
by: Martin, Kimberly, active 2024
Published: (2024)

The complete Canadian small business guide /
by: Gray, Douglas A.
Published: (1994)

Assessing the potential for Banana Guards /
by: O'Brien, Justin (Peter Justin), et al.
Published: (2022)

Surviving supply chain integration : strategies for small manufacturers /
Published: (2000)

Spectrum Industries : international market entry /
by: Vasudev Rao, A. S., et al.
Published: (2019)

Current industrial reports.
Published: (1983)

LEW Auto : getting the wheels turning /
by: Saini, Yvonne, et al.
Published: (2018)

Glostars : how to grow and internationalize a digital start-up? /
by: Torkkeli, Lasse, et al.
Published: (2022)

The new wisdom of business : nine guiding principles from today's leaders /
by: Haasnoot, Richard
Published: (2000)

DMT Capital's second round with SME Analytics : double down or fold /
by: Carrick, Jon
Published: (2019)