Turning point : assessing business viability at the Goulet Pen Company /
Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website. Unfortunately, the company was not making money. Hoping to improve business, Brian attended the D.C. Pen Show. He...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Society for Case Research,
2021.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HD9795.A2 B88 2021 |
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| Call Number | Status | Get It |
| HD9795.A2 B88 2021 | Available | |