Sony merger with Zee in India : taking on Disney+ hotstar /
This case describes the merger between Sony Pictures Networks India and Zee Entertainment Enterprises (ZEE) in 2022, which produced the second-largest broadcast network in India after Disney+ Hotstar. Sony was strong in specific segments, ZEE was strong in the regional markets, and the merger produc...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HD2746.55.I4 A33 2024 |
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| Call Number | Status | Get It |
| HD2746.55.I4 A33 2024 | Available | |