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Boston Telecare : disruption and strategy in the home healthcare industry /

Boston Telecare Chief Executive Officer (CEO) Camila Garzon must determine the best go-to market strategy for ForeverMind™, her company's remote telehealth product. The company must decide if it will pursue a business-to-consumer (B2C) or business-to-business (B2B) marketplace rollout using pro...

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Bibliographic Details
Main Authors: Jamsheed, Jacqueline (Author), Lassar, Walfried M. (Author), Patton, Joseph T. (Author)
Format: eBook
Language:English
Published: London : Institute of Management Accountants, 2024.
Series:SAGE Business cases.
Subjects:
Industrial marketing > United States > Case studies.
Medical telematics > United States > Marketing > Case studies.
Medical care > United States > Marketing > Case studies.
COVID-19 Pandemic, 2020- > United States > Case studies.
Strategic planning > Case studies.
Marketing industriel > États-Unis > Études de cas.
Pandémie de COVID-19, 2020- > États-Unis > Études de cas.
Planification stratégique > Études de cas.
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Call Number: RA410.53 .J36 2024
 
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RA410.53 .J36 2024 Available