Nike's fast break to the consumer /

This critical incident traces the impact of Nike's decision to refocus its distribution strategy toward internal marketing channels. In 2017, Mark Parker, CEO of Nike, the world's largest athletic brand, announced the company would eliminate thousands of retailers from its U.S. distributio...

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Bibliographic Details
Main Authors:	Young, Joyce A. (Author), Clark, Paul, active 2022 (Author), Schikora, Paul F. (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2022.
Series:	SAGE business cases.
Subjects:	Nike (Firm) > Management > Case studies. Electronic commerce > Case studies. Marketing channels > Case studies. Commerce électronique > Études de cas. Circuits de distribution > Études de cas. Electronic books.
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Call Number:		HF5415.129 .Y68 2022

HF5415.129 .Y68 2022	Available