EV Electra : a new player in the electric vehicle market with a social purpose /
EV Electra is an upcoming electric vehicle (EV) start-up in the Middle East set to launch in 2024. The company is aligned with the growing demand for sustainable transportation but is facing significant obstacles in brand recognition and competition with established players in the automotive industr...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | EV Electra is an upcoming electric vehicle (EV) start-up in the Middle East set to launch in 2024. The company is aligned with the growing demand for sustainable transportation but is facing significant obstacles in brand recognition and competition with established players in the automotive industry, which is dominated by big brands in countries like the United States and China. A consulting team has been tasked with addressing these challenges, ultimately providing suggestions to help EV Electra overcome these hurdles. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071928592 1071928597 |