EV Electra : a new player in the electric vehicle market with a social purpose /

EV Electra is an upcoming electric vehicle (EV) start-up in the Middle East set to launch in 2024. The company is aligned with the growing demand for sustainable transportation but is facing significant obstacles in brand recognition and competition with established players in the automotive industr...

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Bibliographic Details

Main Authors:	Elhajjar, Samer I. (Author), Yacoub, Laurent (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Sustainable transportation > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book