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Kwai : a story of innovation within an online content community /

China's second largest video sharing platform, Kwai, does not consider itself to be a commercial company, but rather a network of people who share common interests and social needs. On Kwai, all content is distributed equally, using AI-driven interest discovery. Heterogeneous groups can quickly...

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Bibliographic Details
Main Authors: Li, Ting (Author), Cai, Linning (Author)
Format: eBook
Language:English
Published: London : Rotterdam School of Management, Erasmus University, 2024.
Series:SAGE Business cases.
Subjects:
Business > Technological innovations > China > Case studies.
Management information systems > China > Case studies.
Electronic commerce > China > Case studies.
Systèmes d'information de gestion > Chine > Études de cas.
Commerce électronique > Chine > Études de cas.
Electronic books.
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Call Number: HD45 .L5 2024
 
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