Eterneva : growing the diamond industry /

Adelle Archer is the co-founder and CEO of Eterneva Inc., which uses human ashes as part of the process of creating synthetic diamonds. Archer grew her business with experiential marketing, involving customers in the journey of converting ashes to diamonds. She faced bad publicity but worked to esta...

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Bibliographic Details
Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Marketing > Case studies. Technological innovations > United States. Strategic planning. Diamond industry and trade > Case studies. Marketing > Études de cas. Innovations > États-Unis. Planification stratégique. Diamants > Industrie > Études de cas. Diamond industry and trade Marketing Strategic planning Technological innovations United States Electronic books. Case studies
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Call Number:		HF5415 .A36 2023

HF5415 .A36 2023	Available