Cover Image

Apple's custom chips : a genius decision? /

When Steve Jobs co-founded Apple in 1976, his philosophy was to move fast, unencumbered by norms, and take risks in search of greater rewards. His strategy was to differentiate Apple by developing high-end products that consumers craved.

Bibliographic Details
Main Authors: Busse, Meghan R. (Meghan Ruth) (Author), Springer, Susan T. (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2022.
Series:SAGE business cases.
Subjects:
Apple Computer, Inc.
Jobs, Steve, > 1955-2011.
Jobs, Steve, > 1955-2011
Computer industry > United States.
New products > Management.
Informatique > Industrie > États-Unis.
Computer industry
New products > Management
United States
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:When Steve Jobs co-founded Apple in 1976, his philosophy was to move fast, unencumbered by norms, and take risks in search of greater rewards. His strategy was to differentiate Apple by developing high-end products that consumers craved.
Physical Description:1 online resource.
ISBN:9781529622942
1529622948